General admission is £6.75; children £3.50.
If you're likley to be a repeat visitor, then ask about a Freedom Pass: family entry for one year, special offers and membership activities for £30.00.
International visitors should ask for a headset with simultaneous translations in French, Japanese, Dutch and Chinese.
The gift shop is a scrum, so head to the new Peter Rabbit Garden, complete with garden trails and puzzles for kids, for an oasis away from the hordes.
This place is a Mecca for coach parties, so best visit early morning or late afternoon to avoid the worst of the queues.
- Families with younger children
- Mature travellers
- People watching