Pizza East

Address: Tea Building, 56 Shoreditch High Street, London, E1 6JJ, United Kingdom
Telephone: 020 7729 1888

- Mid-range

3.5

A meal here is guaranteed to raise your street cred with teens and students.

You may have heard Shoreditch is where it’s happening and this spot is one of the reasons why even those of us over 35 can now be found strolling the narrow pavements at weekends. Pizza East is run by the Soho House group (founded by Nick Jones, husband of tv presenter Kirsty Young) which owns, among other hospitable outfts, Babington House in Somerset, [node:166802] in Soho, Cecconi’s Italian restaurant in Mayfair, and Cowshed spas (one is on the corner here). It’s a stylish but casual joint serving easy-to-enjoy food all day, and great for meeting up with friends and family.

Food and drink
3.5
90%
Service
3.8
90%
Food and drink
3.5
90%
Value for money
3.5
90%
Ambience
4
90%
Location
3.8
90%

Food and drink

Stick to the pizzas and you won’t go wrong. Thin bases and bubbly crusts surround gourmet toppings such as veal meatballs with prosciutto, cream and sage (a tomato-free zone), rabbit with mozzarella, capers and olives, and lardo with tomato, thyme and burrata. We could’ve done without the lacklustre starters and salads, but were pleased to have ordered hot cinnamon doughnuts with creamy Amedei chocolate sauce to finish. Unusually, basic red, white, rosé and prosecco are all available on tap and there are several 500ml carafe options. Some more interesting beers (Italian, American) would be welcome.

Ambience

A model of the latest in converted warehouse decoration. It’s a huge, dim industrial space made more inviting with expanses of tan leather, groovy lights and zoned seating. I’d aim for a bar stool or window table (though note Location below…)

Service

Okay.

Location

The Tea Building, at the corner of Bethnal Green Road, is a local landmark but don’t expect views of parks or waterside: it looks over the East London railway line.

Price advice

Pizzas start at £7.50 but most are over a tenner. Desserts are all £5-£6. Bottles of wine start at £19.50 – not the cheapest, but not a rip-off either – while cocktails are £8.50.

Branches

A Portobello Road site (the edgier Golborne Road area) is slated for May 2011 – a welcome reuse of the old Fat Badger pub.

Recommended for

  • Backpackers / Students
  • Families with teenagers
  • Singles
  • Sporty types
  • Stag / hen parties
  • Live entertainment
  • Nightlife
  • People watching
  • Trendiness
  • Design and architecture

Details