Discover a different Tenerife

Over six million visitors a year arrive annually on the shores of Tenerife. Many think they know the island like the back of their hand, but very few really know it at all. In its southern resorts, Tenerife has changed beyond recognition in the past five years but in its mountainous interior and lush north, much hasn’t changed for 500 years and counting.

The land of eternal spring

It's a bit of a misnomer in the summer months when it can get into the high 30C, but the rest of the year Tenerife deserves its climatic title. The temperature allows for shorts and t-shirts even in the coolest months, and sunshine is the norm. In the winter, the north gets more rainfall and is cooler than the south, but by northern European standards that’s still the warm, dry and sunny affair you wished UK summers would be.

One island, many faces

Tenerife has such incredible contrasts of landscapes, microclimates and cultures that it’s possible to enjoy a whole range of wildly differing experiences. From mountains and rural idylls to nighttime partying and unadulterated luxury; from surfing and diving to sailing and swinging a golf club; from sun-soaked shores to a snow-capped volcano - Tenerife is pretty much whatever you want it to be.

Far from the tanning crowds

Travel away from the purpose-built resorts and you’ll find life going on in much the same way it has for the past century, and where agriculture dominates, farming is by hand and English is not widely spoken. Fiercely protective of their heritage, Canarios distinguish themselves from mainland Spaniards, and just about every man, woman and child owns a traditional costume which is worn at the drop of a hat at fiesta times.

Party island

The clubs of the south coast resorts may throng with partygoers at weekends, but for the rest of the island the parties are in the streets. Barely a month goes by when there isn’t some fiesta. All but the most religious involve copious amounts of local wine and barbecued meats, along with singing, dancing and usually fireworks. The biggest fiesta of them all is Carnaval at the beginning of Lent, when the north of the island goes wild for a couple of hedonistic weeks.

Mountain high

Mount Teide stands at 3,718 metres above sea level in a volcanic wonderland of russet lava flows, surreal sculpted rock formations, black obsidian fields and creamy pumice. The ultimate challenge is to climb the volcano on foot, but for a quicker and easier ascent a cable car takes you to within 200 metres of the summit. You will be rewarded with awesome views over the entire Canarian archipelago.

Join the club

Tenerife boasts no fewer than seven championship golf courses designed by the likes of Seve Ballesteros and Dave Thomas, and some of them are considered to be amongst the best in Spain. With year-round sunshine and a perfect climate, there’s no excuse not to swing into action at every opportunity.

Walk this way

Tenerife’s original inhabitants, the Guanche, travelled the island to find pastures for their livestock and to trade. Their footsteps left a network of trails that now serve as walking routes. You can walk all day and hardly meet another soul through palm groves on the coast, ancient rainforests and volcanic wastelands up above the clouds.

Dive deep

Clear, warm waters and amazing sites close to shore make Tenerife the perfect destination for anyone who enjoys exploring life beneath the waves. Volcanic basalt columns teem with barracuda, rays, octopus, parrotfish, trumpetfish and a whole host of amazing aquatic life.

Gateway to the Archipelago

Each Canary island has its own unique identity and Tenerife is a stepping stone to their exploration. Ferries cross daily to little El Hierro, fragrant La Palma, mountainous La Gomera and the miniature continent of Gran Canaria.