All the major car hire companies have booths in the arrivals area of the airport (read more on Alicante El Altet Airport on my Costa Blanca flights page). Some of the smaller companies might use a mobile office van in the parking area. These are usually only for pre-booked hires and should give directions in the booking information. Some companies have off-site depots and offer a shuttle service.
Spain is an economical country to hire a car, but when booking online using price-comparison sites the cheapest may not be the most economical. Most companies give you the car with a full tank and ask you to bring it back full; other give a full tank and ask you to bring it back empty – an impossible task or you wouldn’t get it back at all. This is how they boost their income and can make a difference to the overall hire price. Check before booking and read more money-saving tips on our page.
Most resorts have car hire companies in prominent positions, but by far the most economical approach if you intend hiring a car is to book it online and pick it up at the airport. Even if booking online, for some reason the rates are much better if you pick it up at the airport instead of a city-centre office. Other than during the high season, the cost of hiring a small two-door car can be only marginally more expensive than the cost of the taxi one-way to Benidorm. Bear in mind that some hotels charge for parking, and on-street parking in any of the resorts is difficult to find at almost any time of the year.
Some local and national car hire companies:
Pepecar (902 996 666; www.pepecar.com) also has offices in Benidorm (Edificio Coblanca, Berlin 2, Rincon de Loix), and Dénia (Plaza de Benidorm 1).
Solmar (+34 96 464 1000; www.solmar.es; online or telephone booking only).
Goldcar (Airport - +34 965 683 362; www.goldcar.es); Benidorm (Avda. Comunidad Valenciana, 8 Edificio Coblanca 15; +34 966 80 29 02); Dénia (Ctra. Las Marinas Km.1; +34 965 23 31 85).
Victoria Rent a Car (+34 965 830 254). At airport or from main office in Calpe Av. Generalitat Valenciana 1.