With St Patrick’s Day just around the corner it‘s that time of year to celebrate all things Irish. I love Ireland it’s a stunning country, rich in heritage as these wonderful guides will testify:Ireland’s Clare Coast – windswept and interesting Northern Ireland - Giant's Causeway and Bushmills Distillery Ireland's foodie haven: Kinsale and the Cork coast. And what is more Irish than the institution that is Guinness? The Guinness factory in Dublin is a foreboding building, I stumbled across it on a grey April day and it reminded me of Dickensian workhouse. Interestingly, in the early days, the company was far from typical in terms of employee welfare; they offered healthcare benefits, and importantly 2 pints of the good stuff per day.
Firstly, a few fun trivia facts. Did you know 850 million litres of Guinness are sold annually? And the perfect pint of Guinness should take 119.53 seconds to pour? Guinness accounts for over a quarter of all the beer consumed in Ireland. Outside of the Emerald Isle, it is the British that guzzles the most, and it was first shipped over to England in 1769. Guinness has also been exported more internationally for a fair old while; it arrived in Africa in 1827 and now the continent produces and consumes about 40 percent of all the Guinness in the world.
Guinness advertisements have been in circulation since the 20s, originally it was marketed because of its health benefits. Since then Guinness have been creating some of the most iconic adverts and slogans for the past 80 years. The instantly recognisable toucan can still be seen hung proudly in Irish pubs across the world.
I personally dislike Guinness, Lord knows I’ve tried with it, but my taste buds always react venomously. What I do love though, is their consistently strong advertising campaign. To celebrate St Paddy’s I decided to dig out a few of their best TV offerings. I hope you enjoy them as much as I do!
‘Surfer ’ click on the link below was named the best television commercial of all time by a UK poll.
‘Sapeurs’ is Guinness' latest offering, featuring the 'society of elegant persons of the Congo'. There is also a short documentary that accompanies the ad.
‘Men and women shouldn’t live together’ is an ad that highlights the difficulties of living with another person.
Happy Saint Patrick’s Day - ‘Guinness for strength’.