Welcome to the launch of our first blog and official writers newsletter, it’s now been just over seven weeks since we went live, and I am writing to update you with the latest news about the site, and the developments we are planning over the next few months. Expect me to write a blog at least once a week. I will be involving the community in new developments and asking for feedback. This is your chance to help us shape the site.
You may have noticed that we have significantly improved the ‘Hotel’ section of ‘Make it Happen’ on the travel ‘guide’ pages of the site. We now show visitors hotel pictures, amenities, map, photos, and description for hotels recommended in the writers guide. We will soon be adding hotel reviews. These additions help the visitor to make an informed decision before booking a hotel. Our experience at Travelsupermarket tells us that this will significantly increase the number of hotel bookings from our site. This development is a work in progress.
We have recently written and uploaded our first money saving guide – ‘how to get the best value car hire’. This sits on every guide page; any commissions generated are shared equally with the writer. Over the coming weeks we will be adding flights, hotels and travel insurance money saving guides. This is great editorial content for the browser and a valuable revenue generator for the writer. Look out for some other interesting developments on this front very soon.
Writers will be able to upload videos in addition to pictures in the coming weeks. User testing shows a strong demand from visitors for video to accompany guides. Videos of hotels and restaurants provide visitors with extra reassurance, increasing their propensity to book. Seeing is believing!
Hotel, restaurant and attractions recommended by writers will soon be plotted on a Google map within the guide. This will give the visitor a feel for where they are visiting and where the recommendations are in relation to each other. This is about a month away.
That’s enough on development for this blog – I could go on for pages! We currently have a 2 year development roadmap, were certainly not short of product ideas.
If you have a view on any of the above developments, good or bad, I would love to hear from you, simply click on the comment button below.
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