Right in the heart of the old town, the Puro Hotel is as central as it gets. Ideal for a proper city break combining art galleries and museums with shopping, great food, cocktails and clubs.
Rooms are sleek and sexy in muted tones and textures - leather, linen, creams and tans with tasteful objets d’art to add interest - without being overstuffed or fussy. As you might expect, instead of the usual room categorisation of single, double or suite, Puro is slightly more exotic using Urbano, Flow, Joy and Oasis to indicate price and style. Usually I’m there alone and I value the fact Puro Single provides a stylish option for the lone traveller. The others roughly translate as follows: Urbano – a standard double or with twin beds and views over the inner patio or street; Flow – usually a duplex with a bit of sprawling space and views over La Lontja; Joy – a junior suite spread over two floors; and Oasis – the master suites covering 50m2 each with views of the patio or the cathedral. All have high-tech toys like flat-screen TVs, trademark Puro Sound and Vision systems, WiFi, iPod hook-ups and a well-stocked mini bar. Sound-proofing is only OK though, and noise is the most common grumble. A private wing with 10 doubles - or sounds that be Urbanos - and a luxury suite will open in March 2011.
Plenty of places to loll around in, although my top spot for soaking up a few rays is from one of the day beds on the roof terrace, which also has a plunge pool. The plush sofas on the patios are great for lounging about by day people watching – you never know who might show up at Puro.
Eating and drinking
The Opio bar and restaurant follows the current vogue for Mediterrasian flavours. It’s OK, though the music can get a bit loud for proper restaurant dining. Generally I prefer the place as a bar for cocktails at the start of the evening, or a nightcap just before slipping off to bed.
A free shuttle bus for taking guests back and forth to Puro’s ultra cool beach club where Spa treatments, chill-out tunes and buckets of champagne add up to just another day in paradise. Its kinda groovy for a long lazy Sunday brunch, but you need to be in the mood.
If you’re staying here, then staff are friendly and efficient. But if you just happen in off the street it can be a tad chilly. One thing to bear in mind is it does help to look the part to fit in here.
Who stays there
Puro is all about the young and upwardly mobile: fashionistas, clubbers and media types, who have come not so much to chill out as to let off steam. It’s a magnet for northern Europeans, particularly Brits, Scandinavians and Germans, as well as a fair sprinkling of trendy Spanish. On the whole it’s not really a locals' hang out however.
Puro does offer some great packages, especially out of high season. Often these will come with a free upgrade, a bottle of champagne or some other incentive to keep you coming back for more. Breakfast is included.
- Business travellers
- People watching
- Special occasions
Pros & Cons
- Hip design
- Full of beautiful people
- Central location
- Gets noisy