Right on West Broadway it's close to the neighborhood's great shopping and restaurants although I prefer the more quiet side streets of Soho.
Compact but light-filled with good amenities like DVD players, comp WiFi, great Malin + Goetz toiletries. The new custom suites are a great addition (although they are pricey) with large living rooms and bedrooms, bathrooms with deep soaking tubs and desktop iMacs and iPads. Ask for a city view and if you don't like your room ask for another unit - reception staff are quite flexible about changing rooms.
Think industrial chic: molded concrete walls, corrugated steel floors and cast iron details made slightly softer by leather armchairs and comfy sofas. The decor feels a bit dated but I think it still works.
Eating and drinking
The Grand Bar is the lobby restaurant and bar which is very popular at night but my favorite is the outdoor Yard option with its nice chaises and tucked away tables; it is exclusively for guests from 10am to 4pm and then opens to the public.
There's a gym.
Excellent concierges and friendly desk staff although the doormen seem easily distracted by chatting among themselves.
Who stays there
Hollywood starlets about to break into the big time, well heeled Europeans looking for shopping bargains and businessmen who want to be based downtown.
- Travellers with pets
Pros & Cons
- Public spaces
- Slightly dated