The neighborhood is not the city’s most charming as far as I am concerned (it's not very picturesque or neighborly), but as home to many of New York’s digital media companies (which earned it the nickname Silicon Alley) it's a good place to be based if you are in that business. And it’s close to Chelsea with its art galleries and plethora of restaurants.
The rooms are quirky, retro and minimal: with leather seats and sofas, Smeg refrigerators and comfy bedding - ask for a room facing the Empire State Building. Rooms include free WiFi and pets are allowed at no extra cost. Because of the DJ spinning late into the night you might want to ask for a room higher up if you want to make sure you don't here the music after hours - plus there is more natural light on the upper floors.
Talk about a hot scene: the large communal work table is always crowded with guests catching up on email or doing their requisite social networking (with a DJ playing from early evening). If anything the "lobby as bar" recipe is too successful, they are currently trying to keep it to guests and guests of guests only without too much success.
Eating and drinking
The hopping Breslin restaurant by up and coming chef April Blomfield captures New York’s gastro pub craze, and the excellent Stumptown coffee outpost draws caffeine addicts from all over the borough.
Small gym and for fashion minded creatures like me, a small well edited shop by Opening Ceremony.
I am surprised at how nice the staff are in a place that could go in the "too cool for school" direction. That said things can get slow when the lobby scene gets crowded after 7pm.
Who stays there
Hip media types with beards and Europeans in the know.
Truly one of the best deals in town and extremely chic to boot.
Pros & Cons
- Crowded and noisy