The hotel is five minutes on foot from Corso Como, one of the main design centres of Milan, in the increasingly trendy Garibaldi district, north of the city centre. There is a metro stop very close by.
Each one of the 65 rooms is different, based on 16 fairytale themes, so if you really want to ensure you enjoy your stay to the max, you need to do your homework in detail and specify which room you want – the one decorated with Moschino dresses or the one with giant cupcake cushions? You get the drift. The classic rooms are very small and some of those at the back can be a little noisy, but the designs are wonderful; the rooms are extremely comfortable and have all the usual trimmings. If you want a bit more space, upgrade to a deluxe gallery room or junior suite.
Only the shell remains of the building's practical past. Inside, past the Moschino showroom at the entrance, the place flutters with fanciful, surreal dream-like design. It may well captivate you. It may also terrify some men! To borrow from another reviewer, who found the perfect phrase, it’s ‘more high fashion than haute luxe’. I kept feeling that I loved the concept but felt slightly afraid of breaking it – that it was something for special occasions, but too delicate for every day use.
Eating and drinking
The Japanese-inspired Italian restaurant, Clandestino Marino, is run by Michelin-starred chef Moreno Cedroni. It’s like nothing else in the city, with the Moskit breakfast box (a shoebox selection of miniature breakfast bites – possibly not enough food for some, this is a hotel that caters to the fashion trade), a lunchtime susci (Italian sushi) menu based on snakes and ladders, and violet ice-cream. The bar is a sleekly grey and white space (with added clouds, sheep, and the occasional frock or stiletto turned into a lamp).
The coolly elegant Culti Spa offers a tempting range of 18 treatments based on Breton sea waters. It has a Turkish bath and Jacuzzis, but the pool is really only big enough to sit in.
As cool and elegant as the hotel itself.
Who stays there
The gorgeous and the glamorous and their hangers-on - dress accordingly.
The hotel offers various packages, including a honeymoon special, shopping and opera breaks, and design tours.
- Celebrity spotting
- Design and architecture
Pros & Cons
- Interesting creative restaurant
- Stunning design concept
- No free WiFi
- Design concept not everyone's taste