Nestled between Ocean Drive to the south and Lincoln Road to the north, Loews occupies a large swathe of real estate in one of the best positions on the beach.
The 100 rooms in the St Moritz tower have been completely modernised yet retain their Art Deco grandeur through period-look furniture and decor. Rooms in the new tower have a much more modern look, are generally larger and have floor to ceiling windows, with many boasting balconies. Frette linens, large flat-panel TVs, doeskin bathrobes and top-end toiletries are common to all rooms.
The lobby was completely redesigned during the renovations and is huge and welcoming, with plenty of seating in plush armchairs and sofas. Banks of lifts and elevators get you where you need to go quickly. Outside, the grounds are attractively landscaped and well maintained. The palm tree-lined promenade is an aesthetic wonder and a perfect place for photographs.
Eating and drinking
Where do I start? Seven restaurants, bars and cafes throughout the property provide plenty of choice for any appetite. Top of the pile is celebrity chef Emeril Lagasse’s Emeril’s Miami Beach, where steak and chips, albeit a good one, will leave you little change from $50. Sushi SoBe is also good designer fare but for families Preston’s Brasserie is the best choice – it has a good menu for children of all ages.
The new SoBe Scoops café is a good daytime option for ice creams, coffee, smoothies and snacks, and the Nautilus pool bar a favourite spot for lunch.
The best bar is at the Hemisphere Lounge, where you can accompany your cocktail with small nibbles or big bites as you people-watch.
The Elemis spa and fitness center is huge and I have no hesitation recommending it as among the city’s best. But there’s so much more to Loews – a large pool and deck (a sometimes overzealous security detail keeps out non-guests but somehow the place is always packed); There are daily activities including trips for millionaire’s row boat cruises and airboat rides in the Everglades. And there are varied and interesting programmes of kids camps and entertainment for children up to and including teenagers.
Make friends with the pool staff – they can be eagle-eyed at spotting vacant loungers amid a sea of people and dragging them to the shade. Elsewhere in the hotel, everyone is eager to please and if they can’t help you they’ll quickly find someone who will.
Who stays there
Lots of families (and extended families) enjoying the resort-like atmosphere.
At $37, overnight parking is among the steepest in town, and you’ll have to pay top-dollar for WiFi and bottled water in your room.
- Business Centre
- Fitness Centre
- High-Speed Internet
- Pets Allowed
- Room Service
- Swimming Pool
- Families with teenagers
- Families with younger children
- First-time travellers
- Travellers with pets
- Great views / scenery
- Special occasions
- Chilling out
- Design and architecture
Pros & Cons
- Terrific location
- Excellent service
- Plenty of eating/drinking options
- Expensive extras
- Gets busy, especially by the pool