It is in the upmarket Salamanca district, which is good for shopping and business but not so handy for sightseeing. Taxi access from the airport is easy though, saving 10 euros on a downtown fare. There are two public car parks nearby and the nearest metro is Avenida de America.
There are 85 rooms, giving onto either the busy Calle Príncipe de Vergara or an inner courtyard. Although the latter would obviously be quieter, my room faced the street and there was very little noise with the good sound insulation. Rooms have splashes of movie themes on brilliant white backgrounds with pale wood floors. I was in Cine Negro (Film Noir), with a panel on the back wall featuring scenes from The Birds and other films. The wardrobe had a white fringe curtain rather than doors and there was a vintage ericofon phone and a plasma television. I slept really well on a latex sprung mattress with a duvet rather than blankets. Although my room had a bath and shower, most only have a shower. The washbasin was in a separate area outside the bathroom, with a good hairdryer. There are good quality White Company products. Rooms 217 (Ligonda) and the single 218 (Oz) can be shut off so would be good for a family. A good selection of films are free on the 32" televisions.
Bit of a wow factor as the doors swish open and you step into a large white space with film-themed murals and contemporary furniture.
Eating and drinking
There is a large restaurant area on the ground floor, where a buffet breakfast is served. It is planned to serve other meals in the future. The lobby bar is likely to become a popular meeting place.
Smart staff in red uniforms are friendly and helpful.
Who stays there
Film and media folk.
The basic rate here is well below what you would expect to pay for this standard, though might well go up once it is better known. Breakfast is 10.75 euros.
- High-Speed Internet
- Business travellers
- Culture vultures
- Seasoned travellers
- Celebrity spotting
- Design and architecture
Pros & Cons
- Fun design
- Fast airport access
- Great value
- Need to use public transport to get around