Set between Dean Street and Wardour Street, the hotel enjoys a bull's-eye position amid the animated streets of Soho. If you're in town to party you couldn't be better placed, with a wide choice of bars, restaurants and members' clubs - such as Soho House and The Groucho Club - close by. You can easily walk to the theatres of Shaftesbury Avenue, the shops of Oxford Street, and classic sights like the British Museum, National Gallery and Piccadilly Circus.
The hotel has five floors and bedrooms that range from Superior to a mighty Terrace Suite with views over the rooftops of Soho. All have floor-to-ceiling windows, kingsize beds with creamy Frette sheets, a granite bathroom with a separate bath and shower, and cheerful furnishings featuring zestful wallpapers, warm woods and plush curtains. The fifth-floor suites include outdoor terraces, and there's also four two-bedroom apartments with a kitchen and private entrance.
Guests entering the hotel from Richmond Mews are greeted by a ten-foot high bronze sculpture of a black cat created by the Colombian artist Fernando Botero. Maybe it's a sign that you are lucky to be staying at this hip Soho address, with its wide-planked wooden floors and artful mix of contemporary, vintage and ethnic furnishings. Be sure to spend some time in the sumptuous and colourful Drawing Room and the smaller Library, which both have honesty bars for guests in need of an out-of-hours drink.
Eating and drinking
The large and buzzy Refuel Bar and Restaurant is the heart of the hotel - and towards the end of the week it beats pretty fast. There's a superb choice of cocktails at a long bar where you can also get substantial snacks, while the menu in the informal dining area is modern international. Lunch times are busy with chattering media types, the nights lively with people who don't want to go home. My advice is go for a drink and then maybe stay on for a meal - or there are many other options nearby. Bear in mind that you can also order drinks in the more restful Drawing Room and Library. Breakfast is served at Refuel, and it is done very well.
On the lower ground floor you'll find Soholistic, which combines a small but fully-equipped, 24-hour windowless gym with a two-treatment room spa offering facials, massages and beauty treatments for men and women.
Excellent. The glamorous staff sport smart and stylish outfits and are well trained and highly motivated. There is a doorman, concierge desk and turn-down service. DVDs can be borrowed for free, or ask about the hotel's Sunday afternoon Film Club when recent cinematic releases are shown.
Who stays there
Anyone who appreciates a five-star hotel with a joyful atmosphere, super-central location and top class bedrooms. The Soho Hotel attracts a happy mix of corporate guests, celebrities, fashionistas, creative types and couples enjoying a romantic break.
Rates exclude VAT and breakfast (continental £18, English £20, excluding service). This is a fashionable hotel that enjoys high occupancy rates so book as early as you can for the best choice of rooms.
- Fitness Centre
- High-Speed Internet
- Room Service
- Business travellers
- Families with teenagers
- Stag / hen parties
- People watching
- Special occasions
Pros & Cons
- Good base for a night on the town
- Masterful contemporary design
- Charge for Wifi
- Public areas can be busy with non-residents