A luxury hotel in straggly old Shoreditch? Yes, London’s cutting-edge art, music and fashion heartland is thoroughly grown-up nowadays, with plenty of money from the finance houses of the nearby City washing around to be spent here or at [node:167274]. Visitors who aren’t enamoured of former industrial buildings and art squats may still be surprised at how down-at-heel Shoreditch looks even now, but there’s plenty of eating, drinking and boutique-shopping to do here now. And these days it’s easy as pie to get here on public transport: the new Shoreditch High Street Overground stop is close to the Boundary and the top of Brick Lane.
Each room has a different theme or designer, but all have classic furnishing and original art, as well as a wet room. The suites are split-level. I liked the Beach suite - fresh and airy with a slight New England feel - and the Heath Robinson room, which is decorated with art by the eccentric British cartoonist. No working models of his fabulous machines, though, more’s the pity. Those who aren’t fans of modern design might find some rooms a little too tastefully restrained, but they all have plenty of space. If you can’t afford a suite, the corner rooms are bit bigger than the standard ones and have windows along both outside walls.
The lobby area is rather small and easily congested if non-guests are heading up to the rooftop bar when guests are checking in.
Eating and drinking
The normal eating and drinking hierarchy has been reversed here. The basement contains the somewhat formal French food of the Boundary restaurant, above which is the hip and relaxed ground-floor café Albion (where your full English breakfast is worth the extra £9.75). To top things off, quaff your cocktails at the Rooftop bar, which has great urban views; it’s usually open from April through the summer.
Numerous well-trained, smart and approachable staff.
Who stays there
Professionals, businesspeople and chic leisure guests, with leisure stays taking over from work stays over the weekend.
The Corner Rooms I mentioned above are good value at their normal rate, but they’re available for less on Friday, Saturday and Sunday. There are good rates for longer stays too, with a free night being offered for every week you’re here.
- High-Speed Internet
- Room Service
- Mature travellers
Pros & Cons
- Hip location
- Beautifully designed rooms
- Superb eating and drinking options
- Very urban setting
- Too much lobby traffic when Rooftop is open