Great Eastern Street is pretty much bang in the middle of the arty, fashiony Shoreditch/Hoxton area of east London. An ugly district of mostly former industrial buildings, truth be told, but a great location for nightlife, bars, food and shopping. If sightseeing is more your thing, the historic City is an easy walk to the south.
The rooms are all identical. They’re on the small side for two, but well kitted-out: fresh milk in the fridge, complimentary Prêt breakfast bag, no-mist mirrors, two-head showers, free Wi-Fi, wall TV. I rather like the city skyline view from the back, from the 5th or 6th floors, but it’s a gritty rather than pretty vista.
The open foyer retains its ‘urban lodge’ look: in effect fireplaces and a stag’s head, plus picture windows through which to watch the Shoreditch streetlife parade. The shop doesn’t charge a ridiculous mark-up on its travel adaptors, chocolate bars, wine and soft drinks, and the computer terminals are free to use.
Eating and drinking
Catering in the ground-floor bar-brasserie is run by hip members’ club Soho House (the people behind [node:166802] and [node:167274]): a perfect fit for the Hoxton. Expect well-presented comfort food.
Relaxed and cool, but pretty snappy.
Who stays there
Although it’s a budget hotel, the Hoxton is very heavily business-oriented in the week, with leisure customers taking advantage of better rates at weekends.
The Hoxton caught all the headlines when it opened in 2006 by offering rooms for just £1 a night. They do still release 250 rooms at this price each year… but good luck getting your hands on one. Because of the place’s deserved popularity, the hotel is more often able to charge much higher than you might expect: if you want a bargain or are planning to stay for more than a weekend, be sure to book well ahead.
- High-Speed Internet
- Families with teenagers
Pros & Cons
- Great rates for advance bookings
- Fun part of town
- Plenty of amenities included in the price
- Well-designed rooms
- Ugly part of town
- Small rooms