Half way down shopping high-street Avenue Louise. It’s a 15-minute walk to Louise Metro or, alternatively, tram 94 stops outside the hotel.
Each room features an item — be it a chair, a mirror etc — designed by an up-and-coming Belgian designer or artist. There are 36 standard ‘white’ rooms (a mixture of twins and doubles), which come equipped with flat-screen TV and a balcony; and nine ‘super white’ rooms which are larger, feature floor-to-ceiling windows and only cost, on average, 15 euros more. Only rooms on the south side of the building have air-conditioning.
On entering, you’re welcomed by a neon-light smiley face. A corridor leads you past reception and into the lobby, which features red carpet shapes on the floor and low, cuboid-shaped foam chairs. This area is separated from the breakfast ‘compartment’ — which has a floating fireplace and ‘03’ chairs designed by Maarten Van Severen — by white see-through strands of material, so the areas flow together, without seeming like a large vacuous space.
Eating and drinking
A continental breakfast is included in the price and there’s a bar serving Belgian beers.
You can rent electric (25 euros/day) or regular bikes (15 euros/day) direct from the hotel and there are swish Apple-Mac computer booths for general use. Free WiFi is available throughout.
I found the receptionist quite surly.
Who stays there
Young, trendy couples, cutting-edge businesspeople and shopaholics.
They offer a ‘Love Escape’ package which includes a double room, a Partie de Plaisir love kit(!), a bottle of champagne and chocolates.
- Business Centre
- High-Speed Internet
- Business travellers
- Culture vultures
- Design and architecture
Pros & Cons
- You’ll feel quite jet-set staying here
- Furniture in the public areas is high-design, but not very comfortable