The White Hotel

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Address: Avenue Louise 212, , BRUSSELS, 1050, Belgium

Star rating:
3 star hotel

4.5

Classy but clinical, minimalist design hotel on Avenue Louise.

This hotel offers exactly what it says on the label: white, minimalist (in the extreme) rooms. Kitsch, über-cool, or just plain sterile — I’ll leave you to decide. According to the hotel’s Australian-born award-winning interior designer, Danny Venlet, it’s ‘an interaction between art, sculpture and function’. Take your sunglasses.

Location
3.9
90%
Eating/drinking
3.8
90%
Leisure facilities
3.2
90%
Service
3
90%
Value for money
3.6
90%
Bedrooms
4.1
90%
Public areas
4
90%

Location

Half way down shopping high-street Avenue Louise. It’s a 15-minute walk to Louise Metro or, alternatively, tram 94 stops outside the hotel.

Bedrooms

Each room features an item — be it a chair, a mirror etc — designed by an up-and-coming Belgian designer or artist. There are 36 standard ‘white’ rooms (a mixture of twins and doubles), which come equipped with flat-screen TV and a balcony; and nine ‘super white’ rooms which are larger, feature floor-to-ceiling windows and only cost, on average, 15 euros more. Only rooms on the south side of the building have air-conditioning.

Public areas

On entering, you’re welcomed by a neon-light smiley face. A corridor leads you past reception and into the lobby, which features red carpet shapes on the floor and low, cuboid-shaped foam chairs. This area is separated from the breakfast ‘compartment’ — which has a floating fireplace and ‘03’ chairs designed by Maarten Van Severen — by white see-through strands of material, so the areas flow together, without seeming like a large vacuous space.

Eating and drinking

A continental breakfast is included in the price and there’s a bar serving Belgian beers.

Leisure facilities

You can rent electric (25 euros/day) or regular bikes (15 euros/day) direct from the hotel and there are swish Apple-Mac computer booths for general use. Free WiFi is available throughout.

Service

I found the receptionist quite surly.

Who stays there

Young, trendy couples, cutting-edge businesspeople and shopaholics.

Price advice

They offer a ‘Love Escape’ package which includes a double room, a Partie de Plaisir love kit(!), a bottle of champagne and chocolates.

Amenities

  • Business Centre
  • High-Speed Internet

Recommended for

  • Business travellers
  • Couples
  • Culture vultures
  • Singles
  • Shopping
  • Trendiness
  • Design and architecture

Pros & Cons

  • You’ll feel quite jet-set staying here
  • Furniture in the public areas is high-design, but not very comfortable
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