Celebrity shoe designer Professor Jimmy Choo was born in Penang, Malaysia, and has been recently appointed as the country’s official Tourism Ambassador. He came to London in the 1980s to study footwear and established his couture label in 1986. He sold his share of the ready-to-wear business in 2001 and today he designs and produces bespoke hand-crafted shoes bearing the Jimmy Choo Couture label at his London base on Connaught Street. He is also Ambassador for Footwear Education at the London College of Fashion and a spokesperson for the British Council in their promotion of British Education to foreign students. In 2000, he received the honorary title Dato’ from the Sultan of Pahang (equivalent to a knighthood) in recognition of his contribution to Malaysia, and in 2002 he was awarded an OBE.
For more information: Jimmy Choo Couture Ltd, 18 Connaught Street, London W2 2AF, 0207 262 6888. Email - firstname.lastname@example.org