Shopping in Madrid: Salamanca area – around Calle Serrano

By Annie Bennett, a Travel Professional

Read more on Madrid.

Overall rating:5.0 out of 5 (based on 1 vote)
Recommended for:
Shopping, Short Break, Budget, Mid-range, Expensive

Enjoy shopping heaven in Madrid with my guide to the best areas to shop around Calle Serrano

Like clothes? Shoes? Bags? You’d better have a lot of slack on your credit card before you venture into Madrid’s smartest shopping neighbourhood.

Here, shopping in stilettos is de rigueur and certainly not restricted to celebrities with a chauffeured limo purring along behind them.

Calle Serrano - busy and upmarket

This and Calle Goya are the busiest shopping streets in Salamanca, both with an upmarket high street feel. Serrano has just emerged from a bit of a revamp, aimed at making the whole shopping experience more pleasant.

There are two branches of El Corte Inglés department store ( on Serrano, as well as the ABC Serrano shopping centre at 61 (, where shops include Zara and Mango. There is a beautiful Prada shop ( at 26, worth going in just to look at the design and see if you can spot any famous faces.

Ágatha Ruíz de La Prada, one of Spain’s best known designers, has a shop at 27, with brightly coloured clothes for adults and kids, as well as accessories and household stuff. Adolfo Domínguez ( is also one of Spain’s top designers, although his clothes are at the opposite end of the spectrum, all sludgy tones in natural fabrics. He has stores all over Madrid, with two on Serrano at 18 and 96 (and also in the ABC centre and Calle José Ortega y Gasset 4), with different branches specialising in women’s wear, mens’ wear, kids’ clothes, accessories or U, the diffusion line.

Considering Manolo Blahnik is Spanish (he was born in La Palma in the Canary Islands), it is strange that he didn't have his own shop in Madrid until recently, when he opened a gorgeous space in an elegant building at Serrano 58.

Calle José Ortega y Gasset - big designers

This street is packed with international big hitters, such as Christian Dior at number 6 (, Burberry at 8 (, Hermes ( at 12, Chanel at 14 ( and Dolce&Gabbana ( next door.

Giorgio Armani ( and Valentino ( are both at 16, and next door I recommend nipping into Lavinia (, which is the most fabulous wine shop with a lovely restaurant on the first floor.

On the other side of the road, you’ve got Bottega Veneta at 13 (, Kenzo ( at 15 and Louis Vuitton ( at 17.

Calle Claudio Coello - groovy boutiques

Running parallel to Serrano, Claudio Coello is a narrower, quieter street that is packed with boutiques. Miu Miu is at 72 (, while Chus Burés, who designs stunning contemporary jewellery is at 88 ( One of Spain’s top shoe designers, Cristina Castañer, has a shop at 51 ( The Castañer family are renowned for their traditional espadrilles, but they sell trendy shoes too.

Pop into Isolée at 55 to browse the gourmet foods and groovy designs by Stella McCartney and other top names, then rest your feet in their cool café (

Don’t miss Delitto e Castigo at 26 (, which stocks only the best and hardest-to-get-hold-of pieces from the latest collections by Yohji Yamamoto, Issey Miyake, YSL, Galliano and other top designers.

Calle Lagasca - exquisite elegance

Another block along, Lagasca is one of Madrid’s most elegant streets. Amaya Arzuaga has established herself as a leading designer in recent years, with exquisite feminine clothes and accessories, and now has a men’s line too. She comes from a prestigious winemaking family, who have vineyards and a luxe spa hotel in the Ribera del Duera region. Browse around her shop at Lagasca 50 (, where the family’s wine is also on sale.

Other advice

You can also read advice on Shopping in Madrid: Salamanca area – around Calle Jorge Juan or see Shopping in Madrid.

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Annie Bennett
Traveller type:
Travel Professional
Guide rating:
Average: 5 (1 vote)
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First uploaded:
15 January 2010
Last updated:
4 years 28 weeks 4 days 7 hours 28 min 31 sec ago
Destinations featured:
Budget level:
Budget, Mid-range, Expensive

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Thanks Annie. You've already inspired me to visit Madrid and I know these guides will come with me. I've saved this one into my favourites. Now, to get saving...

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