Soho Beach House
4385 Collins Avenue, Miami Beach, FL, United States, 33139
- Recommended for:
- Business travellers, Couples, Culture vultures, Honeymooners, Mature travellers, Art, Celebrity spotting, Chilling out, Great views / scenery, Relaxation
Expert review of Soho Beach House
The whole of Miami breathed a huge sigh of relief when the appalling and mouldy old Sovereign Hotel was finally closed in 2009. The property, plus an adjacent 16-storey tower, morphed into the Soho Beach House hotel and private members club, an outpost of the exclusive Soho House clubs of London, New York and Hollywood.
I couldn’t believe the transformation from one extreme to the other. Soho Beach is at the top-end of luxury Miami Beach accommodations (with prices to match) and the management is so protective of its upmarket image that guests are requested not to post pictures of themselves there on Facebook and other social media sites.
Twenty blocks north of Miami’s Beach’s “party central”, the Soho Beach House shares the same stretch of prime oceanfront as the neighbouring Fontainebleau and Eden Roc hotels. No traffic hassles here, because a main causeway to Miami and the airport is yards away.
Here’s where the private club feel kicks in strongly. Grand leather armchairs sit alongside Regency-style carved mahogany beds and desks, and Victorian-style marble bathtubs stand freely. Other rooms have softer furnishings, and many have exposed wooden beam ceilings.
The local timber yard has clearly done well out of this place because there’s a lot of wood, and I mean a lot, panelling the corridors, the lounges, the spa, almost everywhere you turn. The lobby doubles as the club’s drawing room, featuring an eclectic collection of avant-garde artwork from some of the club’s more creative members. There’s a Cuban coffee bar and cigar collection.
A Venetian-inspired menu is the theme of Cecconi’s which, as one of the only areas open to non-members or guests, is always busy. The pool deck Tiki Bar is popular but the first-floor Club Bar and garden lounge, designed to resemble 1940s Havana, is a classier option for a drink.
Soho Beach House is rightly proud of what it calls its Screening Snug, a wood-panelled (obviously) lounge-cum-cinema, and its eighth-floor library. The roof boasts a cooling adults-only plunge pool, while the main pool is certainly large enough. Given its name, I was a little concerned about what services might be offered at a spa called the Cowshed, but it has nothing to do with barnyard animals and everything to do with pampering. But it’s not cheap.
Very professional staff are discreet and unobtrusive.
High rollers from the arts, fashion and media worlds.
If you’re thinking of staying here you’re probably not the pinching pennies type.
More information on Soho Beach House:
- 4385 Collins Avenue, Miami Beach, FL, United States, 33139
- Business Centre, Fitness Centre, High-Speed Internet, Parking, Pets Allowed, Restaurant, Room Service, Swimming Pool